A custom platform for multi-branch gym operations

Client challenge

• An off-the-shelf management solution could not keep up with White Gym’s multi-branch operating needs.
• Members, trainers, and administrators needed connected tools—not disconnected point solutions.
• QR entry, PT and session management, attendance, and branch oversight had to work together.
• The product had to evolve across phases without losing operational continuity.

What Neoul built

• Member app for branch selection, check-in, membership, and training workflows
• Trainer app for trainer-side operational needs
• Admin web for revenue, member, attendance, and branch operations
• QR entry and session management covering PT, OT, and GX workflows

Core flows and features

• Members find nearby branches, manage memberships, and check in with QR entry
• Trainers and staff work inside connected operational workflows
• Administrators oversee members, attendance, sessions, and branch performance
• PT, OT, and GX management stays visible across daily and monthly operating views

Technical approach

• Custom platform architecture built for multi-location fitness operations
• Shared operational data across member, trainer, and admin surfaces
• QR-based entry and attendance patterns designed for in-gym use
• Admin reporting and management tools for revenue, members, and branch activity

Delivery and iteration

• Work progressed across four phases over approximately 1.5 years
• Each phase expanded the operating surface while preserving the core multi-branch model
• Delivery followed Neoul’s founder-led, in-house process with working builds and milestone approvals

Operational impact

• White Gym gained a platform tailored to multi-branch operations instead of stretching a generic product
• Member, trainer, and admin workflows sit on one connected operating system
• Branch teams can manage entry, sessions, members, and oversight with tools designed for their franchise model

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